I’ll be a speaker at the SES London next month and I had to put something together to go into the handout for the conference. Since I’m speaking on the SEM Tools panel I decided to add this onto my blog as well. I think it is a great list of tools.

SEO Tools

with SEO Add-Ons (1) , (2) & (3) (Density, links, code cleaner, W3C Compliance, etc.)
Google Analytics - Provides deep analysis on all traffic, including paid search.
IBP - Several tools for checking rank positions, basic SEO page analysation and link building tools
WebCEO - Site optimization, promotion and analysis.
WeBuildPages - Free software for SEO analysation, back link & Anchor text tool.
Link Building 101 - Basic Link Building Instructions and Tips.
Link Baiting - Good Link Baiting Tutorial
Google Webmaster Central – Statistics, diagnostics and management of Google’s crawling and indexing of your website, including Sitemap submission and reporting.

Pay Per Click Tools
WordTracker -Data is based on the Metacrawler and Overture search engines.
KeywordDiscovery - Data is based on the number of search engines.
Keyword Optimizer - Enter a list of keywords and this tool will remove any duplicate entries and re-order the list alphabetically.
Google Analytics - Provides deep analysis on all traffic, including paid search.
Google Suggest - As you type, Google provides the top 10 most popular keywords that begin with the keyed-in letters, in order of popularity.
SpyFu - Find out what competitors are biding on and estimates for the cost of PPC advertising and others bells and whistles.
Hittail – Finds and easily groups the actual terms being used to find your site into an excel format. Great for finding niches and long keyword strings.
Google Trends - Graphs historical trends of various Google searches.
Google Keyword Tool External -Historical trends in keyword popularity.
BidCenter - A good tool for comparative analysis and easy to use
SEO Sleuth - Find what AOL users search for (AOL produces 2x the retail conversions as any other engine)
ROI Calculator - This calculator measures the ROI (return on investment) of a CPC (cost per click) campaign.

Other Tools*
C-Class Checker - Use the Class C Checker if you own several cross-linked sites. If you do, it may be more efficient (for SEO purposes) to host them on different Class C IP ranges.
Code to Text Ratio - This tool will help you discover the percentage of text in a web page (as compared to the combined text and code).
Future PageRank - This tool will query Google’s various data centers to check for any changes in PageRank values for a given URL.
Internet Officer - Checks for Redirects
Live PR - The Live PageRank calculator gives you the current PageRank value in the Google index, not just the snapshot that is displayed in the toolbar.
Keyword Cloud - This tool provides a visual representation of keywords used on a website.
Keyword Difficulty Check - Use the Keyword Difficulty Check Tool to see how difficult it would be to rank for specific keywords or keyword phrases.
Page Size - This tool will help you to determine HTML web page size.
Site Link Analyzer - This tool will analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text.
Spider Simulator - This tool simulates a search engine spider by displaying the contents of a web page in exactly the way the spider would see it.
URL Rewriting - This tool converts dynamic URLs to static URLs. You will need to create an .htaccess file to use this tool.
Keyword Misspelling Generator - allows you to generate various misspellings of a keyword or phrase to match common typing errors. Useful for creating keyword lists around your most important keywords to bid on.
Keyword Density Analysis Tool - finds common words and phrases on your site.
Hub Finder - finds topically related pages by looking at link co-citation. post about tool
Page Text Rank Checker - tool allows you to check where your site ranks for each phrase or term occurring on the page.
XML Sitemaps - makes free Google sitemaps for sites up to 500 pages in size. Sells a cheap and useful script to build sitemaps for larger site sizes.
PageRank Toolbar For Mac - A widget to show PageRank for the site you are on.

*Special Thanks to SEO Chat, DigitalPoint and SEOBook

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SEO Toolkit

A search engine optimizer is only as good as his toolkit

If you consider that search engine optimization (SEO) is a scientific discipline, then you’ll agree that obtaining empirical measurements using a comprehensive suite of tools is an absolute must. Every day should be filled with experimentation, data collection and more experimentation.

Here is a comprehensive list of tools that I recommend.

For Keyword Research:

WordTracker.com - A paid tool. Data is based on the Metacrawler search engine.

KeywordDiscovery.com - A paid tool. Data is based on the number of search engines.

Overture Keyword Selector (inventory.overture.com) - Based on Yahoo! searches. Verb tenses, misspellings, singular and plural forms are all combined. Therefore, it’s more useful as a paidsearch tool than as an SEO tool.

Google Suggest (labs.google.com/suggest) - As you type, Google provides the top 10 most popular keywords that begin with the keyed-in letters, in order of popularity.

Google Trends (www.google.com/trends) - graphs historical trends of various Google searches.

Google AdWords Keyword tool (https:// adwords.google.com/select/KeywordToolExternal) - No hard numbers, unfortunately, but you can see historical trends in keyword popularity.

Googspy.com - See what keywords your competitors are buying.

SEOsleuth.com - Created out of the search data that AOL released earlier this year. View what keywords AOL users searched for and what sites they then went to, how much organic traffic each site got and how many clicks individual search results pages received.

Saturation Tools (to check indexation):

Yahoo! Site Explorer (siteexplorer.search.yahoo.com) - Check indexation on Yahoo!.

Netconcepts’ URL Checker (www.netconcepts.com/urlcheck)— Shows indexation levels across all major engines; also displays results of historical results from past checks.

Netconcepts’ Product Page Checker (www.netconcepts.com/productcheck) - Shows number of product or category pages (or any common string, by using the inurl: operator) indexed across all major engines; also displays past results from past checks.

For Link Analysis and PageRank:

Touchgraph.com - Shows visual map of who’s linking to you.

Live PageRank (livepr.raketforskning.com) - Reportedly obtains more up-to-date PageRank scores than what is displayed in the Google Toolbar.

Webmastereyes.com - Display a webpage overlaid with PageRank scores next to all links on the page.

Google Toolbar (toolbar.google.com) - For the built-in PageRank meter.

Google Directory (directory.google.com) - for the PageRank scores which are displayed on all category pages.

SEO for Firefox Extension (tools.seobook.com/firefox/seo-forfirefox. html) - PageRank, site age, saturation, back links, .edu and .gov links, Alexa rank, dmoz listings, etc.

SEOpen Firefox Extension (seopen.firefoxextension. com/index.php) - Back links, saturation, related pages, page size, keyword density, Wayback Machine, whois, Alexa data, etc.

SEOMoz PageRank Strength Tool (www.seomoz.org/tools/pagestrength. php) - Pulls in linking info from Yahoo! pages indexed in Google, domain age, .edu and .gov links, Alexa rank, PageRank, etc.

Netconcepts Link Checker (www.netconcepts.com/linkcheck) - Check inbound links across all major engines; also displays past results from past checks.

Reporting Tools:

Alexa Rank (www.alexa.com) - Traffic rank, site reach and historical traffic patterns.

Digitalpoint Keyword Rankings (www.digitalpoint.com/tools/keywords) - Check your site’s rankings by keyword.

Urltrends.com - Monitor PageRank, Alexa rank, back links, outbound links, etc.

Other Tools:

User Agent Switcher Firefox extension (useragent switcher.mozdev.org) - Pretend to be Googlebot when serving.

SwitchProxy Firefox extension (extensionroom.mozdev.org/moreinfo/ switchproxy) - Pretend to be a different IP address. Useful to see different paid search results.

The Scrutinizer (www.scrutinizethis.com) - One hundred seventy- one things you can do to your URL.

CopyScape (www.copyscape.com) - Website plagiarism search.

Poodle Predictor (gritechnologies.com/tools/spider.go)—See what your page will look like to spiders.

Xenu Link Sleuth (snafu.de/tilman/xenulink.html) - Broken link checker.

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